Logos have existed for millennia as marks of ownership and provenance. Ancient pottery from 2300 BC already featured family or workshop symbols, a practice that evolved into medieval heraldic crests representing power and identity.
The industrial revolution expanded markets and consumer behavior, making brand distinction more crucial than ever. Many early company logos adapted family heraldry for this purpose.
In the 1920s, modernist movements like the Bauhaus introduced simpler, abstract logos—prioritizing meaning and clarity over ornament. This shift laid the foundation for contemporary logo design, where form follows function. Today, this legacy allows us to creatively transform your ideas into a unique brand.
Logo Design
Process
Every project begins with listening. We work with the client’s values as our medium, and their goals as our compass—building narratives that resonate, and identities that endure.
We believe in elevating each brand with intention. Through high-end visual design, in-depth market analysis, and a precise creative direction, we position our clients with purpose and distinction.
In the adjacent example we show the transparency of our work, and how grids and geometry simplify and clarify things for our eye. Upliift logo belongs to a personal trainer. The essence of the concept is effort, growth, and sky is the limit. Inclination upwards was optimal to represent this monogram without closing the top. The three lines stand for their slogan: fitness, nutrition, mindset.
Multiple proposals
Every logo brings its own complexities and opportunities. Our role is to uncover them — and push the possibilities to their full potential. We begin with a wide spectrum of ideas, shaped by insight and experience.
Together with the client, we refine and evolve these concepts — as many times as needed. The process continues until the result works for us — in line with our standards of clarity, strength, and coherence — and the client loves it.
